Where Facebook works well
- Posting recent jobs, seasonal reminders, updates, and photos.
- Collecting messages from people who already use Facebook.
- Showing activity and personality for followers.
Where a website is stronger
- Search visibility for service plus city queries.
- A clear quote request path outside a social platform.
- Control over page structure, proof, service pages, forms, tracking, and ownership.
- A more professional first impression for customers who do not use Facebook.
The best setup for most service businesses
- Use Facebook for updates and social proof.
- Use the website as the main home base for services, service areas, forms, and search.
- Link the Facebook page to the website and the website back to active social proof when helpful.
When to turn a Facebook page into a website
- The business has no website.
- The Facebook page has enough photos, reviews, and service details to seed the first draft.
- Customers keep asking for basic info that could be answered on a site.