Page 1: Home
- Lead with the service category, service area, and main benefit.
- Add a short list of services, trust points, and a request form or call button.
- Link to the deeper service, proof, and contact pages.
Page 2: Services
- List the main services in the customer's language.
- Mention common problems, project types, and the kinds of requests the business handles.
- Point visitors toward deeper service pages as the site grows.
Page 3: About
- Explain who is behind the business and why customers should trust them.
- Include local roots, years in business, values, credentials, and how the team treats customers.
- Keep it specific. Generic family owned copy is not enough by itself.
Page 4: Reviews or proof
- Show testimonials, rating snippets, before and after notes, job photos, or short project examples.
- Only use proof the business can stand behind.
- If reviews are limited, use real process proof and photos instead.
Page 5: Contact
- Make phone, email, service area, hours, and quote request details easy to find.
- Tell customers what to send, such as photos, project address, service needed, and urgency.
- Set the expectation for the next response.